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Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google.
It allows businesses to create and run ads that appear on Google's search engine
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and other Google properties, including YouTube, Gmail, and various partner websites.
Here's a brief overview of how Google Ads works:
Ad Creation: Businesses create text, image, or video ads along with relevant keywords that are related to their products or services.
Keyword Targeting: Advertisers select keywords or phrases that potential customers might use when searching on Google. When someone searches using those keywords, the ads may appear in the search results. Saqqadesk™
Bid System: Advertisers set bids for how much they are willing to pay for a click on their ad. The bidding, combined with the ad's quality score, determines the ad's position on the search results page.
Ad Auction: When someone searches on Google, an ad auction takes place. Google considers various factors, including bid amount, ad quality, and relevance to the user's search, to determine which ads will appear and in what order.
Ad Placement: If an advertiser's bid is successful, their ad is displayed to users who have searched for relevant keywords. Ads can also appear on Google's partner websites through the Google Display Network.
- Cost-Per-Click (CPC): Advertisers are charged when someone clicks on their ad. This is known as a cost-per-click (CPC) model. There are also other bidding models, such as cost-per-thousand-impressions (CPM) for display ads.
- Google Ads provides a powerful platform for businesses to reach their target audience and drive relevant traffic to their websites.
- It allows for detailed targeting options, budget control, and the ability to track and analyze the performance of ad campaigns through Google Analytics.
It's important for businesses to carefully plan and optimize their Google Ads campaigns to maximize their return on investment and achieve their advertising goals.
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Mehvish
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